In the 24-hour-media world of today, getting stories and information to readers and viewers as quickly as possible is paramount to a news agency.

The public can often lose sight of the big picture, and the "stop to smell the flowers" group gets lost by the wayside. The need for breaking news trumps the want for entertainment.

Enter SportsPickle.com, an e-newspaper dedicated to the inane and fictitious side of sports.

In the same fashion as The Onion, SportsPickle.com lampoons the facts to create headlines like Pacman Jones Changes His Name To Tougher Dig Dug Jones and Golf Ratings Plummet Among Highly-Coveted Cablanasian Demographic.

SportsPickle.com, which is solely written by DJ Gallo, first arrived on the Internet in November of 2001.

"I despised my first job right out of college, and one day I was looking for a sports satire site online," Gallo said. "After a few hours of searching, I couldn’t find one, and a week or two later (SportsPickle.com) was online."

With departments like the Fake Quote of the Week and Today in Revisionist Sports History, readers can revel in sports humor ranging from obscure world records to the biggest stories that dominate the sports market.

No athlete is safe and no topic is taboo from the Web site, sometimes providing Gallo with interesting feedback.

"It's not the athletes so much as their family members (that get upset)," Gallo said. "They'll e-mail after an article, and I'll respond and explain my side of it, and usually they're cool about it and thank me for the response."

The Web site, which is updated weekly, has also been able to pick up a following of readers and has been lauded by critics.

Gallo said his site averages about 200,000 unique visitors every month.

In 2003, Shift Magazine ranked SportsPickle.com as one of the top 100 sites on the web, and in 2007, a SportsPickle piece about a homeschooled basketball phenom was the runner-up in the 3rd Annual HumorFeed competition. HumorFeed is a group of independent satire news Web sites from the U.S., Canada, the U.K. and Sweden.

SportsPickle.com offers the side of sports that most readers didn't know existed -- mainly because it doesn't. But for those fans who can look at sports with a sense of humor, this site delivers.